Overview

The Ohio Physical Therapy Association is a non-profit professional trade organization representing Ohio licensed physical therapists, physical therapist assistants and physical therapy students.

Challenge

SEO’s goal was to drive traffic to the website and grow campaign awareness. In addition, we wanted to track the traffic from Makepthappens.com to OPTA’s main website. OPTA ultimately wants visitors of makepthappen.com to click on the link “Find a PT” or “Locate a PT”, and the visitor to contact a physical therapist.

Solution

Through Google Adwords we ran display and text ads to drive awareness and visitors to the Makepthappen.com site. In addition to installing Google Analytics, we added tracking code to the external links which allowed us to track traffic going out from the “Find a PT” and “Locate a PT” links.