It all starts with a search!
Local SEO is optimizing your business’s online presence to appear in local search results for your city or neighborhood. For example, Aaron is a plumber in Columbus. He used to only appear in search results if people searched his exact business name: ‘Aaron’s Plumbing.”
However, using local SEO, Aaron was able to get his business to appear in local search results for several search terms that his customers were using, such as: “Columbus plumber” “plumber in Columbus,” and “local plumber.” Now, people who never used Aaron before (and therefore did not know his business name) are able to find his company with ease.