In today’s marketing world, it’s not about choosing between traditional and digital marketing – it’s about understanding how the two can coexist together in a marketing strategy. While marketing has become increasingly more digital, traditional methods are still an effective way of getting the message out about your business or product. Let’s take a look at the two forms and see how cohesive they really are.
What is traditional marketing?
Marketing in its traditional form is typically thought of as print advertising and promotions or advertisements on TV and radio. These methods have been used for years— well before the digital age.
Back in the days when phone books were distributed frequently to homes, local businesses marketed their products and services through this since it had had a far reach of customers. Newspapers are also a common place for print marketing, even though most print has switched to digital. There are still people who like to get there news the “old-school” way by holding and reading a newspaper versus scrolling through apps on a tablet.
What better way to reach customers than through direct mail? If you have an address, you can receive mail (which is the majority of the population), so this makes it a great option for companies who want to market to a large audience. Direct mail often includes coupons for a business’ product or service which allows for a great ROI. Who doesn’t love coupons?
TV and radio are two advertising mediums that are often in most people’s daily lives. Most individuals watch TV or have the radio on while they’re driving, so it is an extremely effective method of marketing. Businesses can easily let you know about their product or service while you’re just sitting there enjoying your favorite TV show or listening to your favorite music on the radio.
What is digital marketing?
In the age of the internet when you can find out everything you need to know in a smartphone in the palm of your hand, digital marketing has taken over. The digital form of marketing is mostly internet-based and allows for businesses to spread the word about their products or services through the internet, where most people are connected.
There are billions (billions!) of people using social media all over the world. This makes it one of the best marketing mediums if your business wants to have an essentially unlimited reach. You can easily create targeted ads for your company and interact with customers with just a touch of the button. In the digital age, every business should have some type of social media presence.
-Search Engine Marketing
It’s hard to get the word out about your company online if no one can find you. With the help of search engine marketing, your company can be visible to the world. Having a good search engine marketing strategy will help deliver targeted leads. This means using optimized keywords on your website and social media channels, maintaining business listings and managing your online reputation and reviews.
Email marketing is the digital cousin of direct mail. With email so easily accessible through smartphones, this is one of the most effective ways for reaching customers. Email marketing campaigns can easily be tailored to individuals based off of their needs or past history with a company. Special offers and coupons are sent via email as well, which is often received well from customers.
Use both! As long as TV and newspapers are still around, traditional marketing will never die. Digital marketing has borrowed some techniques from the traditional forms and molded them to best fit in with the age of the internet. While it’s important to build your company’s presence up online, reaching people in person through direct mail and print advertising is still important.
What marketing method works best for your business? Tweet at us or leave us a comment below!