Selecting a digital marketing agency for your company can be a daunting task, especially with such a wide array to choose from. Each agency will offer a different variety of services and implement their strategies in unique ways. Here are some ways to choose the best digital marketing agency for your company.
What is it exactly that your company needs? If you already have significant social media engagement but your company is still lingering on page 2 of Google, you should consider choosing an agency that specializes in SEO. If your company’s Facebook notifications seem to be gathering dust, it is probably a good idea to enlist an agency that specializes in social media marketing. Even though you may only be looking for help in one area of service, it could still be beneficial to hire a full-service digital marketing agency (that also includes website development, design services and reputation management) to oversee all aspects of your digital marketing strategy since they generally flow together.
The quality of content that is pushed out by your company is key to gaining and retaining customers. It is important to research digital marketing agencies and look at their past case studies as well as their current clients’ websites (if they designed them), social media profiles and search rankings to see for yourself if they produce quality content that you deem exceptional for your brand.
One thing you should always ask for when deciding which digital marketing agency to use is their results on client projects. If they are a reputable agency, they should be able to produce a report of results for their clients and their internal social media and search rankings which should include more than just their number of “followers.” If they can’t produce an adequate report, it’s time to move on and search for another digital marketing agency.
4) Distinctions and Qualifications
While your decision shouldn’t be based solely on what/how many awards and distinctions a digital marketing agency has received, they are certainly a good insight into the quality of work that they produce and the satisfaction of the clients. It is also important to look at any credentials the agency has. For instance, The Social Firm is a Google Partners agency and is recommended by Angie’s List and the Better Business Bureau.
When it comes to your online presence, choosing a digital marketing agency that will communicate your brand’s mission and help you achieve your overall company goals is an important part of reaching success. What helped your company choose which digital marketing agency to use? Tweet at us or share with us in the comments below!