Optimizing social media for search is a necessity when it comes to allowing others to find your brand. Activity and engagement on social media is now a useful tool that search engines utilize when creating search results. If you want better business for your brand, follow these helpful SEO tips when it comes to your social media profiles.
Optimizing the social media profiles for your brand does wonders in allowing others to find you locally. Make sure that your location is up to date on Facebook and include important keywords that are relevant to your business in all of your social bios. It’s also important to include links to your website on your social media profiles and in the content to allow for better search results. To leverage local search for your company even more, keep location listings on popular local search sites such as Yelp and Foursquare up to date.
Make sharing easy
Creating shareable content is important to search as well. Google gives more weight in search results to brands with more social engagement, so all the retweets, +1’s, repins, etc. add more weight to your links. Make it so that the content on your website can be easily shared by offering simple ways to ‘pin’ on Pinterest, or ‘share’ on Twitter with buttons that are optimized with your website link and Twitter handle. If you make content easy to share—people will!
Pinterest has an enormous impact on social SEO. It is an easy way to create shareable content through pins since you can include a link back to your site and other keywords in the pin descriptions. When people repin your posts, it helps with link building and will enable you to rank higher in search. Make sure you choose keywords wisely for the descriptions, and tailor the descriptions to be relatable to the audience. Hashtags can also be used to search for content on Pinterest, so it’s important to add these to descriptions so that it’s easier for people to find you while searching.
Keywords, keywords, keywords
Just like with non-social content for websites, keywords play a tremendous role in search rankings for your brand. Optimize your posts on social media with carefully chosen keywords about your services or product for others to see. By adding in relevant keywords into your posts across different social channels, you can generate more traffic to your site. Know what words your audience is searching for and incorporate those into your content.
Social media has been actively changing the SEO game and is something that needs to be considered when creating content for a brand. How do you use SEO with social media? Share with us in the comments below or tweet at us!