Search Engine Marketing
Search Engine Marketing Delivers Targeted Leads to Your Business
While having a web presence is important for any business, it doesn’t provide much benefit if your site is not easily visible to consumers searching for goods or services. Search Engine Marketing (SEM) is a type of online marketing that helps website owners promote their websites and deliver targeted leads by increasing their visibility in Search Engine Results Pages (SERPs).
There are a number of strategic ways search engine marketing can shape your digital plan, and some are organic (free) and others are inorganic (paid). Whether your business needs SEO, Link Building, PPC or Social Media Marketing, our dynamic team at The Social Firm can develop a digital marketing strategy that elevates your web presence-- so that when consumers are on the hunt, they will find your business first.
Effective search engine marketing comes from a few important techniques:
- Creating quality content optimized with keywords
- Image optimization
- Paid listings management
- Link building from quality websites
- Managing online reputation and reviews of products, services or brand.
The most successful search engine marketing strategies have a combination of all of these things, and when paired with a strong social media marketing strategy, businesses are able to fully leverage their online presence.
At The Social Firm, we look at clients’ analytics data on a weekly basis. This includes rankings, site crawl data, paid search monitoring, site traffic data and lead generation. All of this information gives us a baseline on how well a site is performing from a technical standpoint, as well as offers insight in to new leads and other relevant information. If your site rankings have dropped, we look at why by reexamining target keywords. By regularly collecting search engine data, we can improve the functionality of your site by remedying technical problems, enhancing the user experience and identifying and fixing problems as they arise.
As world class SEO Company, we are skilled at building your company’s online marketing success because we really enjoy what we do. Our dynamic and energetic Search Team is passionate about utilizing the latest search marketing techniques to help your business stand out among your competitors. It is our detailed and technical approach to search marketing that makes us a trusted digital marketing agency nationally and in the Columbus, Ohio area. For more information on our search engine marketing services, contact us today.