Analytics & Reporting
Analysis & Monitoring Results
Every well executed search engine marketing campaign starts with analysis. We need to understand where your site currently ranks, the traffic you are currently receiving, who your competitors are, where they rank and which targeted and key phrases drive qualified leads to your business. We also need to know how many inbound links (links from other websites to your site) you have.
Once your campaign is under way, it is critical that we track and react to the data we collect from your website traffic. This data tells us where your visitors are coming from, which keywords or key phrases users type to find your site, how long users stay on your site and which pages they visit.
Furthermore, we are able to track the links created to your website from other websites. As this number grows, your link popularity increases. Think of this from a search engine's perspective: sites with more inbound links typically contain more useful information to users. These sites are given more weight when it comes to ranking your site as compared to your competitors. The site with the more useful information and more links will rank higher. We take an aggressive approach to "link building", saturating local and genre specific directories, forums, blogs and articles with useful information containing a link to your website.
