Online Branding For Businesses
Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence.
It's no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction. We focus on building strong brand recall and brand recognition with consumers.
Brand recall is the extent to which a brand name is recalled as a member of a brand, product or service class, as distinct from brand recognition. Brand recognition is the extent to which a brand is recognized for stated brand attributes or communications.
Did you recently start a new business, change your business name or wish to actively promote a new or existing product? Online branding is critical for businesses. At The Social Firm, we help you expand your brand and increase your name recognition across the entire spectrum of online social networks, resulting in a big boost for your website among search engines (SEO).
To get the most out of your branding and marketing plan, it's best to integrate consistent branding into all your marketing communications. The Social Firm has the capability to not only create, but manage your portfolio from design to marketing to production, year after year.