BLINK: THE POWER OF THINKING WITHOUT THINKING
Malcolm Gladwell
In his book Blink: The power of Thinking without Thinking, author Malcolm Gladwell takes everything we know about the human thought process and turns it on its head.
This work is a discourse in Rapid-Cognition (thin-slicing) which is characterized by snap decision-making performed without thinking about how one is thinking- faster and often more correctly than the logical part of the brain can manage.
Gladwell provides examples of thin-slicing in various contexts such as: gambling, tennis, and predicting divorce probability. In addition, concepts such as “Analysis Paralysis”, “the Halo Effect”, and “Psychological Priming” are conjectured to supplement the idea of thin-slicing.
The content is organized into a fluid, epiphany-by-the-page read that is sure to enthrall its audience.
Literary critics will cite his journalistic approach to writing as “lacking” and “devoid of study results”; however, we believe that this was his general purpose. Gladwell never claims to be a scientist; He is simply presenting some information that will make the general populace say “Wow, I never thought of that!”. The audience is expected to draw their own conclusions. That being said, Blink should not be taken as a mantra for life, but one thing is for sure: it is definitely an inspiring read for social media users.
Participating in social media is a kind of thin-slicing. Social media networking is done on the fly, oftentimes relying less on careful planning and more on conditioned-instincts learned through audience interaction. The world of social media is constantly changing; having the ability to make split-second decisions would prove invaluable! This is such an interesting idea put forth from this book.
If you are a frequent user of social media, Blink is sure to change the way you think!
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