If SEOs were NFL figures, Matt Cutts (head of Google’s Web Spam Team) would be Roger Goodell. Both parties are powerful icons in their industry, but differ in their skill sets. On Monday, May 13th, Matt did something he has never done before. Not only did he confirm the upcoming refresh of the Penguin update via Twitter, he also released a v [...]
Posts in category Social Networking
Be Warned: Penguin 2.0 is Coming For You
If SEOs were NFL figures, Matt Cutts (head of Google’s Web Spam Team) would be Roger Goodell. Both parties are powerful icons in their industry, but differ in their skill sets. On Monday, May 13th, Matt did something he has never done before. Not only did he confirm the upcoming refresh of the Penguin update via Twitter, he also released a v [...]
Recipe for Successful Business Blog
Follow these steps to cook up a successful business blog
image via hardboiledchef
Ingredients:
1 qu. Motivation
1 lb. Personality
12 oz. Brand Awareness
2 tbsp. Feedback
2 c. Long Term Commitment
Directions:
1. Bring motivation to boil in a large pot. While waiting for the motivation to get bubbly, write down reasons you want to make this b [...]
Now We’ve All Got “The Beat” – A Search Tool Utilizing Instagram Photos
"The Beat"
Photo Sharing Tool Uses Hashtags to Associate Instagram Photos with Locations and Places
The kids at Rutgers’ Social Media Information Lab, at the School of Communications and Information have “The Beat” and they’re sharing with everyone.
This new social tool launches from the Instagram era and explodes in the Digital Cloud.
Essent [...]
30 Days of Pinspiration
"30 Days of Pinspiration" - And a Partridge in a Pear Tree
If long lines and 24/7 Christmas radio haven’t piqued your holiday excitement, perhaps a little “pinspiration” will. The social media darling launched a “30 Days of Pinspiration” campaign in late November to fuel creativity and drive sales during the holiday rush. With a calendar refr [...]
The Pope Goes Viral – Gets a Twitter Account
Social Media Church: The New Face of Religion
Social sharing has reached a playing field of holy heights. The Vatican has announced this week that Pope Benedict XVI has joined Twitter and will start tweeting beginning Dec. 12 using the handle @Pontifex, a Latin translation meaning both pope and bridge-builder.
With already 1,155 followers, th [...]
SocialGate – Digital Integrity and Fake Social media
Consumers Are Calling Companies Out
2012 is the year that changed social media. Up until this year, social media users were aware that spambots existed but paid little to no mind. After all, who actually takes spambots seriously?
Right around the beginning of 2012, the casual attitude towards spambots changed. High-profile celebrities, politi [...]
How to Find Social Media ROI: Breaking Down The ROI Formula
ROI Formula Variables
These are the 7 measures that The Social Firm analyze’s to determine the value of our social media marketing efforts. The first 4 values are quantifiable, meaning that we can formulate a figure through calculations. The other 3 are qualifiable, meaning that their value is determined through comprehensive examinatio [...]
What’s the value of Social Media Marketing? Social Media ROI Explained
You hear it all the time: What’s the ROI of my social media budget? Plenty of marketers lack a solid response when asked this question and default to their analytics reports, which feature metrics such as likes, impressions, reach, and engagement. While these figures are informative when it comes to determining the success of your social medi [...]
Hurricane Sandy a.k.a. The Social Storm
Social Media Can Be Helpful in Emergency Situations
Quick, how many hurricane Sandy references have you seen this Halloween season already? Including all of the hurricane memes, costumes, sandy-themed parties, etc. then you’re probably looking at somewhere around 324823492374723022.
Many of us are taking the storm very lightly. Unless person [...]
Not Getting Job Offers? Your Social Media May Be the Culprit
Employers Check Your Social Media Image
Stellar resume and compelling cover letters…working. Professional attire…impeccable. Interviews…”ace”ing them. Still not getting job offers? Your social media image just might be the problem.
Here’s why
Hiring managers and recruiters not only look for a candidate whose skills and [...]
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