Blogging helps lead to SEO gold. Publishing blogs on your site allows you to share information about your industry, company or any other content you feel is relevant—all while improving search rankings for your company’s website that you’ve worked so hard to build and maintain. Give your website the love it deserves with these three tips to improving SEO through blogging.
Use of internal links
Blogs are a great way to include internal links from your own website. It is a good idea to keep writing about topics that have been successful previously so that you can continue to direct traffic to past blogs as well. The links must occur naturally in the flow of your blog and contain relevant content to the topic being written about. Aside from previous blogs, you can also link to different parts of your site, such as services and past work when necessary.
You’re in control
The beauty of having your own blog is that you’ve got control of the content. You can control the keywords and phrases that are used to help boost SEO as well as the links that are built into the blog. With control of your blog also comes control of your online presence, so you are able to give your blog the reputation you want and the reigns are in your hand to change the content as you see fit to build up your search rankings.
Blogs are a great way to enhance your website’s SEO through social media. When you publish a blog on your site, you should be sharing it on all of your social media channels in order to get your message out, get people to click on your links and to increase social media engagement. With all the people in your network, even just one retweet can increase your post’s reach to hundreds or thousands of individuals or companies. The more engagement there is on posts containing your blog, the greater the weight those links will have in search results.
There’s no better way to improve your search rankings than through blogging. How does your company use blogging to boost SEO? Tweet at us or share with us in the comments below!