What is Digital Marketing?
Search Marketing is the process of increasing your online traffic and visibility through search engines such as Google, Yahoo or Bing. Successful search marketing often combines organic (unpaid) and inorganic (paid) methods to help your website climb to the first page of search rankings. Such measures involve keyword and key phrase research, quality link building, pay per click campaigns and organic search engine optimization (SEO). Search marketing not only promotes your website, but delivers targeted leads.
Online Reputation Management involves the measures taken to ensure that your business looks its best online by carefully monitoring and maintaining your web presence. As a professional, your reputation is your most valuable asset, and today more than ever, consumers are seeking the reviews of products and services by others. By monitoring and managing what the public is saying about your brand, you can ensure that your online presence reflects the positive image you would like to convey to consumers.
Social Media Marketing seeks to gain website traffic and brand awareness through social media sites such as Facebook, Twitter, Google+, Linkedin, Pinterest and others. Through effective social networking, businesses and brands can increase communication and build relationships with their followers in a new way—fostering improved customer service and ultimately driving revenues for their company. Social Media Marketing is a proactive way to promote your business or brand to a high volume of consumers.
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